Robbie Bach, President of Entertainment and Devices at Microsoft, hinted in a recent interview that the Xbox 360 price cut will soon be real, and that their goal of 10 million units is nearing its completion.

In a recent interview with Next-Gen.biz, Robbe Bach stated:

“Right now we are thinking about how to cost reduce the Xbox 360. That seems to be the first order of business.”

“We’ve got a great line-up of games. Reviews of both Viva Piñata and Gears of War have been very positive. If you look at what we have coming from third party, Need for Speed Carbon is doing exceptionally well. The Tom Clancy titles from Ubisoft are all doing well. Call of Duty 3 is a very anticipated title from Activision. THQ has great things coming. If you go through the publishers, you see the content portfolio is rich and full.

The second thing is, frankly, our value proposition is just better. Our console is at $299 and $399. Sony is going to have a pretty limited supply of consoles at $499 and $599. Consumers want to buy during the holiday. We’re going to be a great logical choice for them. As you start to move out into 2007, you have the promise of Halo 3 coming out. I think there is going to be a lot of excitement in the category. We have an opportunity to benefit from that dramatically. Our goal is to get to 10 million and we think we’re going to be able to do that.”

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